RoAndCo studio branding

Logo, Website
RoAndCo studio (New York, USA)

RoAndCo, founded in 2006 and led by award-winning Creative Director Roanne Adams, is a multi-disciplinary creative agency that serves as a visual thought leader for a range of forward-thinking fashion and lifestyle clients.

The task
To create a logo which reflects the company values and suits the fashion industry expectations of a modern and creative design studio.

The execution
„Electra“ is a modern and elegant Font type and is used to communicate the company‘s philosophy. Additionally the word AND is transformed and used as a connecting piece between Ro (Roanne) and CO (collaborations, Company).

Early scribble (2010)