IKEA.de
Concept: Structure, content, tools
GGH Mullenlowe (Hamburg, DE)
ONE Web transition
As part of the major IKEA One Web project, the furniture manufacturer’s website was standardized worldwide. As part of this change, we have revised the content of IKEA.de and adapted it to the new design.
In addition to improving user-friendliness, the focus is on streamlining the content.
Local Store Page
A major part of this project was the conversion of the local store pages to the new requirements. An additional booklet guided the store employees trough the CMS.
Interior Designer
In 2019, the interior designer service was presented on the IKEA website. This guided the users through several questions and requirements in order to achieve the best possible result. At the end, the interior design was presented on a personalized landing page.
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