IKEA CRM
Concept
GGH Mullenlowe (Hamburg, DE)
The IKEA newsletter is one of the most successful in Germany. Among other things, this is used to communicate the seasonal campaigns.
That means planning and designing all mailings in a way that is comprehensible and in compliance with the sales guidelines.
Not only were campaigns and marketing guidelines implemented, but the process was also simplified and automated.
Introduction
Newsletter start
