Arnsdorf ‘Optics’ invitation & lookbook
Concept, Design
RoAndCo studio (New York, USA)
Arnsdorf is New York based label, designed by Jade Sarita Arnott. Since its debut season in 2007, the label has grown both locally and internationally and is now stocked by a range of premium boutiques throughout Australia, New Zealand, North America and Europe.
The task was to create a beautiful invitation card and lookbook for the Arnsdorf. It should match the patterns and look pf the womenswear SS 11 collection.
The result was a geometric pop-up invitation and a poster-sized lookbook which is folded into a diamond shape.
Folding
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